Behind the scenes of our Design team

At Inovacomm, design does not simply begin with a beautiful idea. It starts with a conversation, a brief, a brand’s intention, and then takes shape step by step until it becomes a coherent object, communication tool, or experience.

Behind every creation is a team that analyses, imagines, tests, adjusts, and refines even the smallest details. Our design team brings together complementary expertise in industrial design and graphic design to transform our clients’ needs into concrete, aesthetic, and functional solutions.

A team dedicated to bringing ideas to life

The role of our design team is to support projects from the very first stages of reflection. Based on a brief, the team explores different creative possibilities, proposes visual directions, studies materials, shapes, and finishes, while ensuring that every proposal remains aligned with the brand’s identity.

This phase is essential: it allows us to transform an intention into a clear concept, designed to meet a specific communication objective.

Industrial design: giving shape to concepts 

Within the team, Lisa Bernasconi and Marilyne Jdahim, industrial designers, work on object design and the development of bespoke solutions.

Their role is to imagine shapes, consider volumes, uses, materials, and technical feasibility. They contribute to transforming an idea into a tangible object, taking into account aesthetics, functionality, and production constraints.

Thanks to this approach, every creation is designed to be coherent, useful, and achievable.

Graphic design: ensuring visual consistency 

Alongside industrial design, Rachel Bouillant and Vanessa Kramer, graphic designers, bring their visual expertise to each project.

Their role involves working on layouts, colours, typography, and various graphic elements to ensure visual consistency that remains faithful to each client’s identity. They draw on the brand guidelines and visual identities provided to adapt and apply designs across different media.

Graphic design thus complements the project by strengthening its visual impact and ensuring harmonious and recognisable communication.

Attention to detail at every stage

What makes a design project successful often lies in the details: a carefully chosen material, an appropriate finish, the right colour, a balanced shape, or a texture that brings genuine perceived value.

Our team explores different combinations, tests associations, and refines every element to achieve a unique solution. The objective is not simply to create a beautiful object, but to design something that tells a story and fits naturally into the client’s universe.

From idea to final result

Between inspiration, design, modelling, prototyping, and adjustments, every project follows a precise process. Collaboration between industrial designers, graphic designers, technical teams, and production ensures a coherent, high-quality result that remains faithful to the initial brief.

It is this combination of expertise that allows Inovacomm to offer bespoke creations, designed to last and showcase each brand in a distinctive way.

Conclusion

The design team plays a central role in the development of Inovacomm’s projects. Thanks to the expertise of Lisa, Marilyne, Rachel, and Vanessa, every idea can be explored, structured, and transformed into a concrete solution.

Behind the scenes, their work combines creativity, precision, and attention to detail. This complementary relationship between industrial design and graphic design makes it possible to bring unique projects to life, designed to meet the specific needs of each client.