Catalina Crotti
On September 1st, 2006, Inovacomm was founded with a clear ambition: to offer a different approach to promotional products and corporate gifts. Twenty years later, the company has grown, evolved, and supported numerous projects, while remaining true to a belief that has guided it from the very beginning: creation is the starting point of every project.
On the occasion of our 20th anniversary, we wanted to look back at the foundations of Inovacomm and what has shaped our approach to designing objects, both then and now.
The beginnings: a new vision of promotional products
The story of Inovacomm began with a simple idea: a promotional product could be much more than a simple gadget. It could become a genuine communication tool, carefully considered down to the smallest detail and designed to reflect a brand’s identity.
From the very first years, this vision translated into a different approach to the market. Beyond personalisation, the objective was already to offer comprehensive support, capable of transforming an intention into a unique object.
Textiles were among the company’s first areas of specialisation, but the real difference lay elsewhere: in the desire to create rather than select. Imagining concepts, developing bespoke solutions, and designing objects that did not yet exist were already part of our way of working.
What has never changed
Over twenty years, many things have evolved. Yet Inovacomm’s DNA has remained the same.
From day one, our ambition has been to design objects that bring genuine added value. Every project begins with a reflection on the brand, its universe, and the message it wishes to convey, in order to imagine a creation that fully reflects its identity.
Today, this philosophy continues to be carried forward by our Design team. Industrial designers and graphic designers work together to bring ideas to life, develop bespoke concepts, and push the boundaries of what already exists. More than a simple exercise in personalisation, each project is a creative process in which aesthetics, functionality, and quality go hand in hand.
What has changed
While our vision has remained intact, the way we bring it to life has evolved considerably.
Over the years, Inovacomm has structured its organisation to meet increasingly high expectations. Processes have been developed, quality control has been strengthened, and commitments to social and environmental responsibility now play an essential role in the way we work.
Tools, design methods, and technical possibilities have also evolved significantly. Today, we can go even further in developing bespoke creations, while maintaining high standards of quality, traceability, and sustainability.
This evolution reflects both the transformations within our profession and those of the brands that place their trust in us, whose expectations have continued to grow over the years.
A story that continues
Twenty years after its founding, Inovacomm continues to evolve while remaining true to what has always guided it: imagining objects that do not yet exist, bringing ideas to life, and supporting every project with creativity, high standards, and attention to detail.
These first twenty years tell the story of a company’s evolution, but above all, that of a vision. A vision that places creation at the heart of every project and will continue to inspire the projects of tomorrow.
